SEVRAR President’s Report for May

The SouthEast Valley Regional Association of REALTORS® (SEVRAR) is a vibrant, efficient, and dedicated Association for our members. I’m blessed to work alongside such a proficient group of staff members and committed peers on the Board of Directors working on your behalf.

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May’s CEO Report: Summertime Brings Membership Development Opportunities to SEVRAR

We at the SouthEast Valley Regional Association of REALTORS® (SEVRAR) are committed to providing our members with opportunities to enhance their business through education courses, networking mixers, and servicing our surrounding communities in every way possible. Our excellent staff and committed volunteer team have been burning the midnight oil to ensure that we do our absolute best when it comes to membership engagement.

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SEVRAR Leadership Class Give Back to Veterans

Veterans, nonprofit activists and other East Valley movers and shakers used to taking charge on the battlefield and in their communities are expanding their leadership after participating in a Realtors association program. A class of 12 people graduated from the SouthEast Valley Regional Association of Realtors’ leadership development program on April 4 in Chandler.  

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3 Strategies for a Successful Purchase Season

Purchase season is upon us, and your real estate business is likely in full swing for potentially the most profitable—and chaotic—time of year. But are you optimizing your time and getting the most out of the seasonal rush? Here are three strategies seasoned industry pros use.

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How to Ensure Your Videos Lead to a Sale

When Christophe Choo realized that none of his 800 YouTube videos led to a home sale, he nearly abandoned video as a marketing tool. But after speaking with real estate coach Tom Ferry, who cautioned that it may take time to see results, Choo, a sales associate with Coldwell Banker Global Luxury in Beverly Hills, Calif., decided to keep at it. Shortly thereafter—having already spent four years working on his video strategy—it finally paid off handsomely.

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Introverts vs. Extroverts: Who’s Really Better at Sales?

You don’t have to be a “people person” to succeed in sales. If your natural tendency is to be more quiet and reflective rather than talkative and outgoing, you can be just as successful in real estate—maybe even better, says Andy Johnson, a licensed counselor and author of Introvert Revolution. Johnson’s work has centered on debunking common myths about introverts in the workplace.

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SEVRAR & WeMAR Merger Vote Passes

Completion of the merger will occur by the end of 2019
Members of the SouthEast Valley Regional Association of REALTORS® (SEVRAR) and the West Maricopa Association of REALTORS® (WeMAR) voted on Friday, March 15, 2019, in favor to merge the Associations. The merger discussion between both SEVRAR and WeMAR began in October 2018, which the Transition Team, made up of leaders from both Associations, came together and laid the foundation of the merger.

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Saving Lives: SEVRAR Donates 51 Lockboxes to the Town of Gilbert

Recently, SEVRAR’s Community Outreach Committee had the pleasure of donating 51 combination lockboxes to the Town of Gilbert to support its Lockbox Program. The program is geared toward assisting Fire and Emergency personnel to enter a home during emergency situations without resorting to forced entry.

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Make Alexa Your Ally: 6 Ways Brokerages Can Use Voice Tech

Is your brokerage leveraging a digital voice? Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and other voice assistants are fostering new ways to use voice control and search in real estate.

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Do the Open House Math

While some agents might not see the value in hosting open houses for their listings, we’ve found statistics showing that serious buyers are walking through the door. According to analytics from more than 1,000 homes we’ve sold and thousands of coaching calls we’ve conducted, 20 percent of all buyers shopping in the low- and mid-price points go to open houses so they can decide which house they want to buy that very weekend. At higher price points, including the luxury tier, 30 percent of all buyers go to open houses go so they can decide which house to buy that weekend.

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